Twitter’s verification process has always been a topic of discussion and controversy. The blue checkmark that appears next to a user’s name is a symbol of verification and authenticity, indicating that the user is who they claim to be.
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The blue tick on Instagram indicates that an account has been verified by the platform as being authentic. And belonging to a public figure, celebrity, or brand. It’s a way for Instagram to let users know. That they are following the real account rather than a fake or impersonator account.